Lead Business Developer Needed for Impactful Healthcare Role!

Responsible for managing all aspects of organization marketing, including managing the members of the
marketing team, establishing and maintaining positive relationships with customers and referral sources,
responding to customer requests and concerns, and negotiating service contracts with managed care
organizations, government agencies, and other payers. Accountable for intra-office relationship building, with
an emphasis on the clinical team. Complies with all laws and regulations, including Accreditation Agencies
standards.

Directs all daily marketing operations including providing direct oversight of the establishment and
implementation of marketing initiatives.
Ensures maximum third-party reimbursement through effective negotiation of service contracts with
managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing allocations for the marketing department.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to
meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer
sources.
Negotiates with Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer and patient perceptions of ECHO Hospice as a high
quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved
Maintains comprehensive working knowledge of Hospice markets including government
agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with
appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in
accessing community resources should services not be provided by Hospice.
Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and
responsibilities performed by incumbent(s) of this job. The incumbent(s) may be requested to perform
job related tasks other than those stated in the description.
POSITION QUALIFICATIONS
• Bachelor's degree preferred.
• Must be proficient in the English language
• At least three (3) years experience in health care marketing management preferably in hospice care
operations.
• Demonstrated ability to supervise and direct professional personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job
responsibilities.
• Microsoft Office Suite (Word, Excel, and PowerPoint).
• Extensive knowledge of local, state, and federal hospice regulations, as well as Accreditation Agencies
standards;
• HIPAA regulations and other local, state, and federal protected client information regulations;
• Communications, negotiation, and public relations skills
• Death and Dying Process;
• Health care organization management practices;
• Ability to direct and supervise professional personnel;
• Emotional intelligence to deal with a variety of personalities and complex situations;
• Professional communication skills when working with employees, vendors, and all outside company
contacts.